Local Business Marketer

For established businesses, it’s important to focus on your core. That’s why so many entrepreneurial books, speakers and blogs will advise you to narrow your focus… and to say NO to opportunities that fall outside of your core competencies.

And for the most part, I’d have to agree that this is very sound advice.
Imagine a store [...]

Web usability for local businesses is very different than it would be for large, international web sites.
A web site targeted at a worldwide audience might be have thousands of visitors per day. These sites have lots of visitor statistics which can be leveraged to make measurable changes in user behaviour. They can also afford to [...]

Local business is all about trust, relationships, connections and accountability. Before people do business with you, they want to know that there’s a real human being behind the brand.

Everyone small entrepreneur wants to act like a big company. But to your customers, big corporations are cold, impersonal, and synonymous with “poor customer service”.
People feel much [...]

You may want to bookmark today’s article, because I’m about to show you one of my favourite local marketing tricks.
I’m going to show you an ad network that can send hundreds of people to your blog every day, and gives you the ability to target by country, state, and even by city. And best [...]

What if you could read your customer’s mind and figure out exactly what they wanted?
Well today we’re going to show you a fun trick that you can leverage to hit those intangible, subconscious emotional response mechanisms that can help you in the sales process… whether this is for an email, a live sales presentation, or [...]

When I was in university, I took part in a bet to see who could build the most profitable business using only $5 of start-up capital.
The idea I came up with was to create a party bus and pub crawl. We would sell tickets to other students, and only pay the bus rental company AFTER [...]

There are 2 ways to build a supermarket. (or any business for that matter)

The reckless way
The resourceful way

The Reckless Way

Take out 9 million in bank loans
Spend 3 million on a building
Spend 1 million on shelving, equipment & supplies
Spend 5 million on merchandise
Spend 1 million on advertising
Pray that no unexpected expenses come up, because you’ve already [...]

I think it`s pretty safe to say that the computer is the single most important (non-medical) invention of the past hundred years. It would be hard for any of us to imagine living even a month without our magical thinking boxes.
But could you imagine the very first computer salesmen, and the challenges that they [...]

Trust and “personality fit” are the two of the most important factors that people look for when hiring any kind of service provider.
Whether you’re an accountant, a cleaning company, an interior decorator, or any other kind of service company, you want to make a good first impression. Not only do want to make a [...]

Although search engine optimization might not be as important for local businesses, awareness of the need for online reputation management is growing more and more every day.
It really breaks my heart to see that there is now an entire industry built around blackmailing companies and threatening to give them bad reviews online if they don’t [...]